Commentary on Value 

A Brief History of Bella Sara 

The wonderful world of Bella Sara came about by Gitte Braendgaard. The magical series started its debut in Denmark back in 2005. The cards later released globally and became an international sensation for horse lovers of all ages. Unfortunately, the cards ceased printing in 2013. The online game on the official website also shut down in 2020.

A Brief History of Bella Sara Prices

For the longest time, Bella Sara cards were consistently priced reasonably. Even after the cards stopped printing in 2013, prices still remained affordable. For example, please see below multiple sold cards.

What Happened to Initiate an Increase in Prices?

As kids who grew up into young or older adults found themselves re-visiting old hobbies, a new nostalgia wave hit. While the rekindled popularity of Bella Sara continued to grow, so did the spark of sporadic bid wars between small numbers of recollectors. Consequently, the Bella Sara market has been suffering the aftermath of high number auctions.

How Does Supply and Demand Relate to Bella Sara?

Most high-priced bid wars are the effect of high demand and low supply. The Herds of North of North series used to be ultra rare to find in English. As of 2024, the cards have become both accessible and affordable because sealed booster boxes have recirulated.  Similarly, the Best of Bella Sara series also used to be difficult to collect foils from in English. As of 2025, the cards are now recirculating the Bella Sara market due to recent sales of deadstock booster boxes.

Why Isn't the Value Attributed to Age or Rarity Like Other Trading Card Brands?

While it is true that age can add value, it does not mean that age will add value. It has been over 10 years since Bella Sara cards have discontinued. If age were a true factor for value, then prices would have steadily increased throughout the last 10 years. To the contrary, the price increase is still a recent change to the market.

Similarly, rarity can add value, but it does not mean that rarity will add value. The more frequent a card surfaces for sale or trade, the more its value decreases. So, a higher rarity scale does not automatically mean that a higher price paid is justified. Winter Festival promos, for example, are of a higher rarity. They surface for sale or trade at least once a year.

How Do We Combat High Prices as a Community?

The market is what it is because people pay into it. Do not pay unreasonable prices.